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Research papers

Fragrance creation

This paper addresses the topic of fragrance development within a fragrance house. Utilising consumer input at the inception of fragrance theme creation assures that the final submission will best meet marketer and consumer expectations.

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Beth A. Prevost
December 1, 1996
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Citation

Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fragrance-creation


Research papers

Pricing theatre seats

The paper presents the case of a Dutch theatre facing the problem of revising the range of seat categories, and of setting the ticket prices on the basis of sales records and of consumer demand. Demand was analysed through interviews aiming at...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Gabriele Morello
October 26, 1987
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Citation

Morello, G. (1987a, October 26). Pricing theatre seats. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pricing-theatre-seats


Research papers

Optimizing the product line

This paper introduces - necessarily briefly - OPAS, a system to optimise products and assortments. Basically, two parts can be distinguished. The first part consists of all models related to data collection and conjoint measurement, resulting in an...

Catalogue: Seminar 1983: New Product Development
Author: Rob R. van den Heuvel
November 2, 1983
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Citation

van den Heuvel, R. R. (1983a, November 02). Optimizing the product line. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimizing-the-product-line


Research papers

One model of advertising and communications research with applications for all

This paper describes a model of consumer behavior using a combination of evoked brand sets and multi-attribute techniques that not only predict how considers make their decisions, but provide data that can be used by corporate decision makers.

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Harry E. Heller
June 15, 1981
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Citation

Heller, H. (1981a, June 15). One model of advertising and communications research with applications for all. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-model-of-advertising-and-communications-research-with-applications-for-all